Celestial Travel Assortment — Concept to Retail Execution

Project Overview

I identified a white space opportunity within the travel comfort category for a major national value retailer. Through market research, trend analysis, and competitive retail review, I developed a celestial-inspired travel assortment designed to bring newness, trend relevance, and stronger visual storytelling to an existing travel program.

This project showcases my ability to lead a product from early concept development through buyer presentation, sale securement, product development, and on-time retail execution.

My Role

Creative Direction | Trend Research | Print Design | Buyer Pitch | Product Development | Retail Execution

I led the full product lifecycle from concept to shipment, including:

• White space analysis within the textile assortment

• Competitive market and retail research

• Textiles trend research around motifs & color palettes

• Creative brief development for the purchased assortment

• All-over print design created in Adobe Illustrator

• Retail set illustration and merchandising visuals created in Photoshop

• Buyer-facing sales presentation and pitch strategy

• Presentation lead with a major retailer buyer

• Secured the sale for the assortment

• Product development for approved prints and new colorways

• Vendor communication and sample review

• Product Lifecycle Management to meet retailer requirements

• Timeline management to support on-time production and shipment

• Textile trend research focused on motifs and color palettes, utilizing trend forecasting platforms, competitive market analysis, and retail research to identify key design directions.

• Led buyer meetings and sales pitch presentations for a major retailer, creating CADs and compelling visuals to communicate product stories, assortment strategy, and retail opportunities that helped secure in-store placements.

• All-over print design created in Adobe Illustrator

• All-over print design created in Adobe Illustrator

• Developed all-over print designs and CAD renderings in Adobe Illustrator, while leading color assortment story recommendations and buyer-facing presentations.

Sleek Lifestyle Assortment — Concept to Retail Sales Execution

Project Overview

I developed and supported a complete lifestyle merchandise assortment from initial concept through buyer presentation, product development, trade show selling, and retail placement. This program began with mood and trend research, followed by CAD concept development, assortment storytelling, material exploration, and visual presentation strategy.

The assortment was created to deliver a cohesive, trend-right merchandise story across multiple product categories and materials. I led the creative direction while also supporting the sales strategy, helping translate the concept into a polished buyer-facing program through presentations, product visuals, pitch videos, catalog direction, and trade show selling.

This project showcases my ability to move a product program from early creative concept through development, buyer engagement, and final retail execution.

My Role

Creative Direction | Trend Research | CAD Development | Assortment Strategy | Buyer Pitch | Product Development | Factory Communication | Catalog Creative Direction | Retail Execution

I led the full product lifecycle from concept to shipment, including:

• Concept mood board development and trend research

• CAD concept designs and product presentation visuals

• Creation of a cohesive merchandise set story across multiple materials

• Internal management presentations to align on product direction

• Buyer-facing pitch presentations and sales storytelling

• Product development through tech packs, specifications, sample review, and revisions

• Communication with overseas factories to execute product details, materials, construction, and production updates

• Styling direction for product photography and lifestyle shoots

• Catalog proofing and visual direction to ensure the assortment was presented clearly and professionally

• Trade show showroom presentation and buyer interaction

• Creation of pitch videos and visual sales presentations to support retail placement

• Collaboration across creative, development, sourcing, and sales to bring the program from concept to market